On Madison Avenue, nostalgia — taking consumers to a place they "ache to go again," as Mad Men's Don Draper would say — has long been standard fare for Western advertisers.

在美国广告业，复古风会让消费者身入其境，“再次回味过去”，正如广告狂人中的主角Don Draper 说的那样，复古风是西方广告业一直以来标准的经营模式。

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Both men lost out for the same honor last year to Daniel Humm, the chef behind New York's Eleven Madison Park.

WSJ: David Chang, Paul Kahan tie for top chef honor